Also see:

Dutch cycle promotion ads

Adverts which make cycling appealing without appearing at all "worthy":

"As we like cycling so much, why get stuck in a traffic jam ?"

Ends with "Cycling to Work. A good thing"

An "Auto Addicted" man who sees cars everywhere, and his treatment Ends with "He won't be in any more traffic jams".

People in a lift, showing off their Saab and Lotus car key fobs. "Attention the owner of the blue Saab 900, you forgot to apply your hand brake. The car is moving in the direction of a yellow Lotus." BANG. Then the cyclist shows his key fob. "Avoid inconvenience - take the bike"

Want to know more about cycle promotion in the Netherlands ? I have a collection of English language Dutch cycling articles, or take a look at my blog.